January 19, 2010

Good Web Design

What makes a good web design?

The first thing visitors should see is an inviting home page. That initial window must give the visitor a reason to stay and read more. Your home page is your business’s front door. It should say “come in and stay, look around, I offer something that you want!”

An inviting page includes:

  • an attractive header and a well crafted tagline that quickly identify the business or organization and its purpose
  • a carefully chosen color scheme
  • navigation “the menu” that clearly helps the visitor find what he or she is seeking
  • a visually balanced web design page and an effective presentation of information

What makes a site user-friendly?

  • logical site organization
  • a navigation system (menu) that is immediately understandable
  • inner pages are found easily with a minimum of clicks
  • links, and where they lead, are identified clearly by color and wording

Websites should be designed for their audience. Think about who is going to be using your site, and what they will need to see in order to want your service or product.

What about readability?

Most people read about 25% slower from the screen than from print. Perhaps one fifth

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