March 20, 2010
Excel Database Guide
Customer Care Systems WILL Increase Your bottom line profits!
Not following up or corresponding with previous clients is, without doubt, the most neglected area of marketing for most small businesses.
This is a HUGE mistake as it is the one area of marketing with the highest ROI.
Do you collect your customers details? If not, then you should be!
An up-to-date database of paying customers is a very valuable asset to ANY business.
If you have a list of buyers in your possession you have an invaluable asset as you have the ability to proactively generate sales.
Generating business is a snap if you have these systems in place.
To get started you can either purchase a specialty database or if you don’t want to fork out the money, start with Microsoft Excel.
Creating your own excel database is free (if you have Microsoft Office).
Setting up your database correctly from the start will save you heaps of time and hassle in the long run.
Here is a link to a web page that shows you how to easily set up your own excel database from scratch; Excel Database Guide.
Once you have your customers on a database the most important task from here is to keep in contact with them.
Email and direct mail is the most obvious choice of method here.
Picture two restaurants, both of which you like, however one of those restaurants sends you a quarterly newsletter as well as a nice card on your birthday with a gift card attached.
Where would you go when you next had to take your family out for lunch?
You guessed it. 99% of the time you’d go to the restaurant that kept in good contact with you.
This is the exact reason why wise business people keep a database.
Exceed your customers expectations and you will be remembered forever!
The best method to quickly establish a database is to conduct a raffle with an attractive first prize.
The following month it could be a week-end away at a nice resort or whatever.
Keep at it month after month and watch your database grow.
About The Author:This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ.
He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:
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